Sweet Reaction to Torani’s Natural Syrup Launch
January 29, 2013 – Boston, MA Espresso Dave’s Specialty Coffee Catering is the first in New England to serve Torani‘s new, premium, all-natural syrups with distinctly delicious flavors and heady aromas.
Launched this month by Torani, the global industry syrup and sauce giant, each Signature flavor is crafted with a combination of pure cane sugar and either agave, maple or caramelized sugar; simple, real ingredients with no preservatives. These are the first syrups in the industry to be produced with unique sugar blends that allow baristas, like those on Espresso Dave’s team, to create perfectly balanced, specialty coffee drinks.
“We’re always looking for a better mousetrap. By that I mean a better way to deliver true, pure flavor cup-by-cup for our clients. Some artificially flavored syrups may leave you with an unpleasant aftertaste with each sip of coffee so we try to source products with that in mind,” says David Salzman, owner of Boston’s Espresso Dave’s Specialty Coffee Catering service, which is now celebrating its 20th year in business.
Torani Flavors and Sugar Perfectly Paired
Each natural flavor responds differently to sugars, which is why each Signature Syrup flavor uses a sugar blend specifically chosen to enhance that flavor’s unique properties. Agave sugar, used in Vanilla, imparts a honey-like sweetness with a clean finish. Maple sugar in Strawberry adds warm and creamy undertones with a lingering richness. Caramelized sugar used in Hazelnut, Caramel and Irish Cream enhances with the deep, rich warmth of brown sugar. Signature Lime, Blood Orange and other citrus flavors are featured in Espresso Dave’s refreshing line of individually crafted Italian Sodas. Espresso Dave’s Italian soda bars are especially popular for garden parties, cocktail parties or summer wedding receptions.
“This weekend we introduced Torani Signature syrups at two Boston wedding expos, one on the North Shore and one on the South Shore, as well as at a late night, corporate hospitality suite held Downtown. Reaction to the drinks was sweet! Torani did their homework before launching this line; today’s consumer prefers natural over artificial,” says Salzman. 
“Brides commented how rich and flavorful our cappuccinos were with the new syrups. Torani products compliment our coffee creations and allow clients to enjoy an everyday indulgence, naturally!”
What was the most popular drink at this weekend’s wedding expos? Salzman says, “The Valentino Mochaccino, of course! Torani’s Signature Caramel syrup added balance to the rich, premium chocolate sauce we feature in this drink.” Many couples are opting for espresso bars at their wedding receptions. Specialty coffee bars enhance the dessert course. Salzman says one of the newest trends he is booking for wedding receptions is a G’night Station featuring an espresso/hot chocolate bar for couples to indulge in prior to leaving the event.
Salzman creates new drinks for his clients all the time. With the advent of Torani’s Signature Syrups, Salzman says he looks forward to experimenting with new recipes.
