High-tech powerhouse Microsoft hosted two shows at the Boston Convention and Exhibition Center (BCEC) and we provided multiple espresso bars to caffeinate the crowds: Microsoft Tech Ed and Microsoft Worldwide Partners. “Between them, the two events brought more than 22,000 attendees and nearly 60,000 hotel room nights to the region, and generated more than $34 million in economic impact — once again proving that Boston is a favorite destination for the technology industry,” www.mccahome.com