Seth Godin, entrepreneur and author of the bestseller Purple Cow, named Espresso Dave’s a Purple Cow catalyst. This means that Espresso Dave’s was able to take an ordinary product and turn it into something remarkable that stands out. By doing this, it not only creates a unique experience for customers, but it also increases the value of the product exponentially.
A resource for connecting organizations with some of the world’s most creative minds, Godin’s 2004 Bull Market Directory lists Espresso Dave’s. The inclusion of a company in the directory and its recognition by a respected thought leader like Seth Godin validates its commitment to providing exceptional services.
